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Notice to the Market
CENTRO DE IMAGEM DIAGNÓSTICOS S.A. ("Company" or "Alliar"), hereby informs its shareholders and the market in general the launch of its new business, the Cartão Aliança health marketplace.
The Cartão Aliança marketplace was created based on the Brazilian reality, in which more than 70% of the population does not have a private health plan. The solution created by Alliar provides access to several health services in a single channel, with an affordable cost starting at R $ 19.90 per month. There are more than 23 thousand accredited establishments throughout Brazil, offering discounts on in-person or online medical consultations, laboratory and image exams, Covid-19 tests, drugstores and others.
This new business started to be tested (MVP) in March and, in July, its sale was expanded to all states where the company operates. During this period, the marketplace has already conquered more than 90 thousand lives, proving the potential of the business and the demand for access to quality health services.
This business model brings recurring revenues to the Company and greater diversification of its payment sources, in addition to bringing more out-of-pocket customers closer to the Alliar Group brands.
São Paulo, November 1st, 2020
For more information, access our IR website.